Bostonita

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Levi’s “A Care Tag for Our Planet” aims to put billions of pounds of unwanted clothing to good use instead of landfills.  Beginning in January 2010, the Levi’s brand will add a new and unique dimension to its product care tags – giving people care instructions about how to care for their clothes after they’re no longer wanted. (disclosure: yep, this is an Edelman client. But I’m only posting it because I truly believe in it.)

Levi’s “A Care Tag for Our Planet” aims to put billions of pounds of unwanted clothing to good use instead of landfills.  Beginning in January 2010, the Levi’s brand will add a new and unique dimension to its product care tags – giving people care instructions about how to care for their clothes after they’re no longer wanted.

(disclosure: yep, this is an Edelman client. But I’m only posting it because I truly believe in it.)


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